France’s Skyblog overthrows MySpace locally
By David Krug · Posted on December 3, 2006
According to BusinessWeek, SkyBlog is doing big things in France.
It started as a lark four years ago. French rap radio station Skyrock, operated by Paris-based media group Orbus, launched a free blogging service to give listeners a way to talk back and get to know each other. The response was beyond management’s wildest expectations: Skyblog now attracts a remarkable 2.85 billion page views a month, putting it fourth among all Web sites in France and No. 1 in the coveted 15- to 24-year-old age range, according to researcher comScore.
What’s interesting to me is people need to take an approach that puts local social networking at focus instead of looking in the mirror at the behemoth all the time.
Related posts:
- MySpace News goes after Digg and Netscape… and more
- MySpace to offer spyware for parents
- Comscore: MySpace is bigger than Yahoo
- MySpace launches Canadian community
- Bebo unseats MySpace as most visited social networking site in UK
Topics: Newswire
You can visit the author archive for David Krug for more posts, and other information about the author.
Comment with Your Facebook Account
What do you think?