Companies don’t pay attention to bloggers. It’s really that simple.

According to an insightful new survey, PR pros in the U.S. and U.K. agree when it comes to recognizing the importance of blogs, but comparatively few from each country participate in the blogosphere by monitoring, writing or reading blogs—showcasing a huge disconnect in the communications industries in both regions.

• Almost 89% of U.S. respondents and nearly 83% of U.K. respondents believe blogs are an important form of digital communication.
• More than half of all respondents admitted that no one is blogging on their or their clients’ behalf (U.S. — 64%, U.K. — 64%).
• Most respondents (U.S. — 78%, U.K. — 78%) believe that the public relations department should handle fallout from bad news breaking in the blogosphere.
• 80% of respondents (U.S. — 87%, U.K. — 82%) confess they or their clients don’t have an official blogging policy in place.
• 63% have not adapted their communications strategy to include proactive outreach to blogs, message boards, and other forms of digital medium.
• Nearly half of the respondents (49%) are not monitoring blogs and online conversations.

Source: Bulldog Reporter

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