Vodka.com sold for $3 million
Russian Standard has acquired the domain vodka.com for $3 million from an undisclosed seller. According to news reports, the reason for the acquisition is to make it easier entering the American market.
The domain now points to Russian Standard’s website, which is in English if you enter it that way. Now, having a good domain name sure is important, and I can’t really get that “wow” feeling over a puny amount such as $3 million. I mean come on, this is the liquor business, they make solid dough and having the number 1 premium name for your niche is worth a lot. Why didn’t Swedish vodka maker Absolut buy it? The answer is simple: They don’t need too, because they have an established brand in Absolut and don’t want to take any focus from it.
But vodka for $3 million? Not for me, I prefer single malt whisky.