Universal McCann Worldwide CEO Nick Brien, whose 20-year career has made him one of the most influential executives in the world of integrated marketing and advertising, will deliver the opening keynote address at the ad:tech New York Interactive Marketing Conference on November 6. It was also announced that political blogger Arianna Huffington, whose Huffington Post blog has become a touchstone of digital media, has also been added to the ad:tech program.
The 2007 conference will be a wide-ranging discussion of the ways in which the digital medium is transforming every aspect of marketing and advertising from content to delivery method to enabling technology. Over the past two decades, Brien has been at the center of every major paradigm shift during a career that included stops at Publicis Groupeâ€™s Leo Burnett and Starcom prior to taking the helm at Universal McCann.
Huffington will join the keynote roundtable, â€œThe State of the Industry: Presented by the IAB,â€ on November 7. The discussion will be led by IAB President and CEO Randall Rothenberg.
Authentify Inc. announced that Beatport has selected Authentify to secure online registrations at its web store and prevent fraud. The Authentify service will verify the identity of certain users attempting to create new accounts using a real-time authentication method that combines an automated phone call with a web service.
With a global presence in the online music community, Beatport provides over 5,500 new tracks each week for DJs and music lovers, keeping it the most relevant online source of electronic music in the world.
Authentify is providing Beatport with a real-time authentication service that can only be completed by legitimate users attempting to create a new account. The Authentify service uses a hybrid out-of-band system that combines an automated phone call with a web service to protect Beatport.com from criminals attempting to perpetrate identity theft and commit fraud. By requiring that selected users answer an automated phone call in real-time and read-back on-screen information, Authentify virtually eliminates counterfeit registrations.
AOL announced the next steps in its ambitious global expansion effort with the launch of new local language versions of the AOL India portal and the launch of Truveoâ€™s popular video search engine serving eight countries, including India.
AOL.in is launching content channels in the Hindi and Tamil languages, improving the breadth of AOLâ€™s offerings at a time when the online audience in India is skyrocketing. The number of Internet users in urban India has grown by 28% in the past year, and about 60% of all active online Indians (30 million) prefer to read in local Indian languages. The Hindi and Tamil language portals will have language sections in News, Cinema and Astrology.
Building on the success of its industry-leading video search engine, Truveo has announced plans to expand its rapidly growing service into several major markets for online video worldwide including France, Germany, India, Japan, Korea, Spain, Taiwan, and the United Kingdom. The Truveo video search engine lets users search and browse through tens of millions of videos from thousands of sources across the web, and reaches more than 40 million users a month in the U.S.
Over the next two months, Truveo will build on this expansion with the launch of video search sites in additional countries including Australia, Brazil, Italy, Mexico, The Netherlands, Russia and Turkey.
The Associated Press reports that President George Bush is signing the legislation approved by Congress that would extend the Internet tax ban for seven more years.
ePrep.com announced the launch of ePrep Express, the latest edition of its ePrep for the SAT study program.
ePrep Express (regularly $149, now FREE) was specifically designed to expose students and their parents to a new and better way to prepare for the SAT.
The logistics of the course are incredibly simple: Students can download, print, and take (offline) up to nine practice sections. After completing each 25, 20, or 15 minute long practice section, students can logon to ePrep.com and: Enter their answers for grading; Watch videos of an expert solving each and every test question; Review recommended subject lessons in math, critical reading, and writing in ePrep’s Study Hall, which is powered by ePrep Analytics; and Build a large and varied working vocabulary with ePrep WordSmith.
ADrive.com, an online data storage and backup company, introduced its new public file sharing feature today. ADrive users are now able to share any of their files in their ADrive account instantly with friends, family, anyone they choose, while keeping their unshared files private.
ADrive users can choose to share their file after the upload process by clicking on the â€˜shareâ€™ button. This generates a unique URL that the user can then share with anyone they choose. The recipients of these shared files may click on the URL link to view or download the file. At anytime, ADrive users can unshare their shared files by clicking on the â€˜unshareâ€™ button, making the file private once again. All files not being shared are protected from the publicâ€™s view.
This new file sharing feature allows ADrive users to link and share their ADrive files from web pages, blogs, and social-networking sites such as Facebook, MySpace and Friendster.
This new feature is convenient for sharing large files such as videos, photos, music, and documents that exceed the limit to be emailed. This file sharing feature will save users time, help avoid any unwanted email bounce-backs, and make their files accessible to those they choose at any time.
ADrive.com offer users 50gb of free online data storage.
Animal Planet’s Petfinder.com has launched a pet video capability to better match adoptable animals with potential owners.
Petfinder.com members will now be able to post video clips of the more than 260,000 animals listed for adoption. This interactive feature will allow visitors to gain a deeper understanding of pet personality, energy level and temperament – all accessible from the comfort of their own living rooms. The new videos can be viewed on each pet’s Pet Notes pages on the Petfinder.com web site.
Blend Images, the multiethnic stock photography agency, announced that it has initiated an image partner program to aggregate content for its portal, BlendImages.com.
Blend Images has already signed agreements with many international agencies and anticipates further growth of partnerships and content through their image partner initiative. In addition to over 50,000 images, the Blend portal will soon boast over 110,000 hand-picked, ethnically diverse images.
LiveWorld, Inc. released its next generation Customer Support Community solution, aimed at making it easy for customers to share their product knowledge and provide support to each other. The first clients for this service are eBay France and eBay Italy.
The new service features a language model and taxonomy optimized for customer support, enabling users to easily describe and find information they are searching for. In addition, the service offers ratings for answers provided by users, as well as a way to quickly ascertain the credibility of the responder. It offers specialized navigation for top 10 questions and answers plus a place for users to offer tips, among a range of other features designed to make the knowledge of a companyâ€™s user base easily accessible and useful.
Greystripe announced an agreement with Vivendi Games Mobile to distribute ten ad-supported titles that will be offered for free via Greystripeâ€™s online and mobile gaming portal GameJump.com and through its AdWRAP Catalog Platform.
Titles include the award-winning After Dark Flying Toaster and Amyâ€™s Hangman, as well as several popular Garfield titles including Garfield Bowling, Garfield Euchre and Garfield Mice Sweeper. The mobile games will be distributed through Greystripeâ€™s AdWRAP Catalog Platform channels, including twenty-one Web and mobile Web site partners, and GameJump.com, the worldâ€™s largest free, ad-supported mobile game portal.