2006 Canadian online advertising tops $1 billion

The Interactive Advertising Bureau of Canada (IAB) announced that 2006 Canadian Online Advertising Revenues surged to an unprecedented $1.01 billion dollars for the year. The 2006 actuals represent a 26% increase over the $801 million originally estimated by the IAB for 2006; and an 80% increase over the 2005 actuals of $562 million. Of the $1.01 billion, approximately $208 million or 21 percent of ad dollars were allocated to the French Canadian Online market, representing growth of 68% over the 2005 actuals of $124 million.

And there’s still more growth to come. IAB Canada’s projected total for 2007 Online advertising in Canada, is estimated to be $1.337 billion – a full 32 percent more than the 2006 actual of $1.01 billion. “It’s interesting,” says Gignac. “While it took us 13 years from when the first banner was served on the Internet, until now, to reach the billion dollar mark in Canada, it may only take us another two to three years to reach the second billion.

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