24/7 Real Media will fully incorporate Chinese search engine Baidu.com’s application programming interface (API) into its Decide DNA search marketing platform. 24/7 Real Media is the largest global search marketer to integrate with China’s most popular search engine, which reaches 62 percent of China’s 162 million Internet users. The integration will allow 24/7 Real Media clients to dynamically manage online marketing campaigns on every major search engine worldwide, generating top return on investment and budget optimization.

24/7 Real Media has been managing paid search campaigns in China for over two years. Integration with Baidu gives the company even greater access to a booming market.

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