Web retailer Amazon.com has vaulted from No.23 in 2006 to the No.1 spot in the 2007 Information Technology 100, BusinessWeek’s ranking of the top tech performers.

Amazon.com Inc. demonstrates another power of Internet technology: It’s a super-efficient lever that can catapult a company into new markets. In its most recent quarter, Amazon’s profits surged 115% on a 39% jump in sales. One reason is a sizable, growing business in helping other retailers sell their wares on Amazon, for which it charges high-margin fees.

If there’s one theme that unites the companies on the 2007 InfoTech100, it’s reinvention. The foray into emerging markets by Nokia, which ranked 17th, is just one example. An ability to rapidly diversify into new businesses or turn existing markets upside down pops up again and again in the lineup. And it is an eclectic group, ranging from the top Web retailer, No.1 Amazon.com, to a Latin American wireless provider, No.2 America Movil, and perhaps the hottest tech outfit around, No.6 Apple.

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