JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that although US consumers are continuing to acquire music-capable mobile phones, only few take advantage of those capabilities. According to a new report, “Mobile Music: Target Impulse Purchases and Purchasers for Over-The-Air Downloads,” only about five percent of consumers report sideloading songs onto their phone, and only two percent report downloading songs over the air. Thus, although some 27.9 million US consumers are expected to have music phones by the end of this year, the music functionality of the phone will remain significantly underutilized.

Even the long-anticipated release of Apple’s iPhone later this week will probably not serve as the catalyst for mass adoption of music phone capabilities.

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5. US mobile ads growing in US and UK but trails India

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