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A guide to naming your company (or blog)

So we covered the cheatsheet for making money blogging earlier today, that might have gotten you a little inspired.

Go for it! Please do! Don’t quit your dayjob, but do throw yourself out there. I personally recommend it.

So what are your going to name your blog and that fictitious company you want to roll out? Despite the fact that most of the good domain names are already taken, even without that obstacle it’s quite a feat coming up with a good name.

There’s a great article up on Vitamin about that. Sure, it focuses on naming your company, but there sure are tidbits there for blogs and/or products as well.

So what makes a good name? There are five main characteristics:
1. It’s easy to remember
2. It’s easy to spell and requires no explanation
3. It describes your business category
4. It describes your benefit
5. It describes your difference

Vitamin is a pretty good name by the way…

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One lonesome reply...

  1. Hmmmm.
    Kodak, Amazon, Xerox, Google, Apple, and a number of others don’t satisfy 3, 4, and 5, yet they are very successful.

    By Otis Gospodnetic on February 15, 2007 7:55 am

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