A Monster deal for The New York Times
The New York Times and job search company Monster formed an advertising alliance that would create co-branded helped-wanted and recruitment sites within the websites of Times Co. papers, including the The Boston Globe.
“Together with Monster, The New York Times Co. will significantly increase our presence in the online recruitment space,” Times Co. chief executive Janet L. Robinson said in a statement.
I can only hope that the guys from The New York Times have seen this David and Goliath presentation before the advertising alliance was formed.
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