adap.tv, an online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content, announced that it has closed a Series A funding round of $10 million from new investor Redpoint Ventures and existing investor Gemini Israel Funds, to enhance and expand the company’s product offerings, broaden recruitment efforts, and grow operations.

adap.tv’s advertising platform unlocks the value of the entire video by offering viewer-friendly advertising and message placement functionality that extends beyond pre- and post-roll advertising spots. Utilizing sophisticated algorithms that not only analyze video content and determine the most relevant ad, the company’s technology adapts in real time to viewer behavior, thereby increasing the success rates for publishers and advertisers alike.

“Securing funding from two of the finest investment firms validates the potential of our business,” said adap.tv CEO Amir Ashkenazi, formerly the co-founder and CTO of Shopping.com. “The validation and support we have received from the investment community is critical to building out adap.tv’s business and securing our leadership role in the online video advertising market.”

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