AdBrite, the Internet’s Ad Marketplace, has launched “Full Page Ad,” a new advertising format in the company’s suite of innovative online advertising products. It provides advertisers with exclusive visibility and full interactivity for maximum impact, as well as precise, real-time measurement and reporting on every site where the ads appear.

Freed from competing for attention with other text and graphical ads on the same screen, the Full Page Ad can deliver imagery with an impact that recalls classic print ads such as the Absolut and Got Milk? campaigns.

Advertisers can easily utilize their existing website or landing page as the advertising content, allowing consumers to interact with their content just as they would if they had navigated there directly. A single click closes the ad and returns the visitor to the original session.

Metrics gathered since the Full Page Ad has been in beta underscore the high levels of engagement it delivers. Over the past week, consumers have viewed AdBrite Full Page Ads for an average duration of 30 seconds, a length of engagement comparable to the typical television ad.

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