Aggregate Knowledge inks deal with LA Times on user-driven content
Aggregate Knowledge announced a deal with the Los Angeles Times Media Group to deliver user-driven content suggestions on The Times web site. Pique Onsite Discovery from Aggregate Knowledge will be deployed on the new Travel section of latimes.com, as well as forthcoming sections, to help users discover new and exciting content. That rollout will occur in coming months.
Pique Onsite Discovery provides user-driven content suggestions in the form of â€œPeople Who Viewed This Also Viewed That,â€ across media web sites. The Pique Onsite offering drives suggestions for many types of content including breaking news, articles, videos, photos, and blogs. With each click, Pique Onsite delivers content suggestions based on what visitors are actually viewing on the site.
Pique Onsite is part of the Pique Discovery Network by Aggregate Knowledge, which is a set of offerings that enable media companies to drive content and product suggestions on their own sites, through email, and to and from partner, retail and advertiser sites in the network. The Pique Discovery Network helps companies improve engagement, create new revenue opportunities, drive more traffic, and maximize the value of all their content assets.