AOL closes Divester, more blogs to follow suit
This was expected. AOL’s intentions to trim the Weblogs blog network portfolio has been known for some time. Unless I’m missing anything, diving blog Divester is the first one to go though.
AOL, Divester’s parent company, has decided to retire several of its
smaller, less profitablelong-running blogs at the end of the month. Unfortunately, Divester is one of those blogs.
I don’t want to paint AOL off as a big bad wolf for doing this. It’s all about business, and if Divester just isn’t doing well enough then the focus it surely requires should be shifted elsewhere. However, if I was AOL I would be gracious enough to offer the editorial crew of the blogs being closed down to buy it for a decent price calculated from the blog revenue. Perhaps they will, but I kind of doubt that.
Jason Calacanis, founder of Weblogs, Inc., says he has approached AOL regarding buying Divester back, to no success so far it would seem.








any reason why your not using categories in this wordpress installation ??? even pearsonfied doesn’t use Categories
By bluesaze on January 30, 2007 2:23 am
We are using categories and always have. Take a look to the left of the headline. Also, links in the top.
By Thord Daniel Hedengren on January 30, 2007 2:27 am
PVR Wire as well unfortunately.
By Duncan on January 30, 2007 2:44 am
I thought that one was going to merge with Engadget?
By Thord Daniel Hedengren on January 30, 2007 2:50 am
ooh I see. it so subtle I never noticed it.
By bluesaze on January 30, 2007 4:02 am
Bluesaze,
Just a different way to approach categories as an organizational tool.
Pfied uses cats too. Also very subtle.
By David Krug on January 30, 2007 9:37 am
All the bloggers are at least getting gigs at other WIN blogs :-)
By jeremy wright on January 30, 2007 7:50 pm
That’s a good thing. :)
By Thord Daniel Hedengren on January 31, 2007 12:41 am