AOL, Divester’s parent company, has decided to retire several of its
smaller, less profitablelong-running blogs at the end of the month. Unfortunately, Divester is one of those blogs.
I don’t want to paint AOL off as a big bad wolf for doing this. It’s all about business, and if Divester just isn’t doing well enough then the focus it surely requires should be shifted elsewhere. However, if I was AOL I would be gracious enough to offer the editorial crew of the blogs being closed down to buy it for a decent price calculated from the blog revenue. Perhaps they will, but I kind of doubt that.