AOL completes acquisition of behavioral targeting firm TACODA
AOL announced that it has completed its acquisition of TACODA, a company that specializes in behavioral targeting solutions for advertisers and publishers. AOL originally announced its intention to acquire TACODA on July 24, 2007. TACODA will operate as a wholly owned subsidiary of AOL.
Using TACODA’s technology, AOL will be able to extend its targeting capabilities to advertisers and publishers and extend the reach of its third-party display network, currently the largest in the U.S.
TACODA will continue to be based in New York. Financial terms of the deal were not disclosed.
Related posts:
- AOL enters into agreement to acquire TACODA
- PointRoll Included Program lists AOL’s Platform-A and TACODA
- Burst Media gets into behavioral targeting program for auto advertisers
- AOL realigns business, unveils Platform A
- Yahoo! introduces new ad products with greater reach precision
Do you like this article? Submit it to Blogosphere News!
Perhaps the financial terms were not disclosed because most of the purchase price was held back to pay for damages that will be incurred by AOL as the parent of Tacoda for the patent infringement lawsuit by Modavox.
Since Tacoda sold something that was not theirs to sell, there may be very little left on the table for the owners of Tacoda once the damages or settlement are paid to Modavox
By Tiger on September 9, 2007 1:31 am