AOL wants to buy TradeDoubler, 10% owners says no
AOL has placed a bid on Swedish affiliate advertising company TradeDoubler, for about $900 million. That’s SEK 215 per share. A press release has been posted online, and there’s TechCrunch coverage as well.
However, the bid might not be accepted. A Swedish owner, Alecta, says no to the deal according to reports, despite the board’s go-ahead. Alecta owns 10.1% in TradeDoubler, and thinks that the offer is way too low.
TradeDoubler is a big player in the advertisement business in Europe, managing primarily affiliate programs but also click marketing. AOL probably wants to buy in on this market, and TradeDoubler is indeed the logical choice. We’ll probably hear more about this deal soon.
Related posts:
- AOL won’t give up, extends $900m bid on TradeDoubler
- The AOL-TradeDoubler deal is off
- The TradeDoubler-AOL deal likely to fall through
- Our Sponsor: Logical Media, smart ad placement on blogs.
I guess I just dont get AOL.
By David Krug on January 15, 2007 7:38 am
[...] Tanto en Techcrunch como en 901am están hablando del tema. [...]
By AOL quiere Tradedoubler - Online on January 15, 2007 10:54 am
[...] – AOL compra TradeDoubler por 700 millones de euros Por Carlos Blanco – AOL quiere Tradedoubler en Online – AOL to Acquire TradeDoubler for $900 million en TechCrunch – AOL wants to buy TradeDoubler, 10% owners says no en 901am – La publicidad online se mueve por Enrique Dans – AOL ofrece 900 mln dlr por empresa sueca marketing en internet en ConexionZero [...]
By Blog Resumen » Archivo » AOL y Tradedoubler on January 15, 2007 2:31 pm