AP and NBC Universal join forces on distribution of Beijing Olympics content
The Associated Press has reached an agreement with NBC Sports and NBC Olympics to be the exclusive news agency for the distribution of select, NBC-produced text content and video links related to the 2008 Olympic Games through a premium online product produced by the AP.
The joint effort will provide AP customers with comprehensive Olympics coverage leading up to the 2008 Summer Olympics, as well as during the 17 days of international Beijing competition. AP customers can receive a turnkey solution that will give their users, readers and viewers Olympic content matched with the exclusive video coverage and related content provided by NBC through its NBCOlympics.com web Site.
NBC Universal will present more than 3,600 hours of coverage of the 2008 Beijing Olympic Games, more than the combined total of every Summer Olympics ever televised in the United States. The Beijing Olympic Games will start August 8, 2008, with unprecedented around-the-clock coverage and, for the first time in the United States, live streaming of Olympic broadband video coverage.