Starting today, Bebo users in Ireland and the UK will be able to buy music from the iTunes store directly through the artist’s Bebo profile. The deal is a first for Apple and the second for Bebo after joining last year with online music store 7Digital.
The San Francisco-based Bebo network has nearly 9 million users and 500,000 musicians in UK and Ireland.
“The deal with Bebo will give Apple a deeper reach into the market segment of 16- to 24-year-olds, who are both keen users of social networking sites, and key consumers of music,” the Financial Times reported. “Some 32 percent of 16- to 24-year-old internet users visit social networking sites at least once a month, making the demographic the leader of the social networking trend.”