.Asia accredited registrar EnCirca, Inc. announced that pre-registrations are being accepted for the Dot-Asia Sunrise Period, scheduled to launch on October 9, 2007. Priority applications are limited to registered trademark owners. The .Asia extension allows individuals and companies to target the largest Internet community in the world as well as people looking for relevant information about Asia. .Asia domains appear as example.asia and will function just like .com domains.

“Trademark owners are advised to get their applications in without delay,” says Tom Barrett, President of EnCirca. For companies, brands and marketers, the new top level domain adds a strong sense of affiliation to corporate brands and online identities and communicates a commitment to the Asian market.

During a Pre-Sunrise period, Asian governments were invited to submit their list of cities, cultural places and famous travel destinations for a Reserved Names List. Any Asian government that missed the Pre-Sunrise deadline should contact EnCirca immediately.

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