Search engine Ask.com has announced its plan to implement a new product called AskEraser that will offer its searchers unmatched control over their privacy when searching for information on the Web. With this, Ask.com becomes the only major search engine to commit to giving consumers the control to prevent retention of their search history at the time of their search.
This new feature will ensure that search history will not be retained by Ask.com. Searchers will have easy access to AskEraser and can change their privacy preference at any time. Once selected, searchers’ privacy settings will be clearly indicated on search results pages so they always know the privacy status of their searches.
“AskEraser is a great solution for those looking for an additional level of privacy when they search online,” said Jim Lanzone, CEO of
Ask.com. “Anonymous user data can be very useful to enhance search products for all users, and we’re committed to being open and transparent about how such information is used. But we also understand that there are some who are interested in new tools that will help protect their privacy further, and we will give them that control on Ask.com.”