AT&T Inc. has announced the nationwide launch of AT&T Video Share in nearly 160 markets. Video Share is the first-ever service in the U.S. that enables users to share live video over their wireless phones while on a voice call.

“For consumers, the service offers a new, easily attainable, level of connectivity. With the streaming video, users can ’see what I see, when I see it.’ It’s a dramatic new way to share personal moments and events beyond the capabilities of voice and text,” said David Christopher, chief marketing officer of AT&T’s wireless unit.

AT&T Video Share enables one-way live streaming-video feeds that can be seen by both parties while they are participating in a two-way voice conversation. Once the parties have initiated a Video Share call, either one can be the one generating the video stream for the other to see.

Video Share works exclusively over the AT&T 3G wireless network and is the first AT&T application to use the company’s emerging Internet Protocol Multimedia Subsystem (IMS) platform.

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