PowerTV announced the launch of the PowerTV online video network, a video platform designed to support hundreds of online video channels in the auto, truck, marine, and motorcycle markets. PowerTV’s online video network allows any automotive web site, forum, or aftermarket company to create their own fully featured, branded online video ported to distribute video content directly to consumers.

“PowerTV’s goal is to become the premier platform for the distribution of automotive enthusiast video across the internet,” said James Lawrence, powerTV’s CEO. “Working with key online forum communities, we enable user-generated video uploading and sharing that hooks directly in with their forum. We also work with companies in the aftermarket to launch their own branded online video players on their site which helps deliver interactive video content to their customers. And we help those same companies deliver targeted and relevant advertising to powerTV-owned channels and affiliate partner channels.”

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