Baidu and Rock Music announce partnership to stream music online
Baidu.com, Inc., the leading Chinese language Internet search provider, and Rock Music Group (RMG), an independent Chinese language record label, announced that they have established a partnership to provide an advertising-supported online music streaming service.
According to the related agreement, a selection of Chinese language music from RMG’s repertoire will be made legally available for streaming at no charge to all users of Baidu. Internet advertising will be displayed while users listen to music licensed under the agreement. The two companies will share revenue generated from the advertising and will continue to work together to explore new opportunities in advertising-supported online music distribution.
“This partnership with RMG, the world’s leading Chinese language record label, reflects growing industry recognition of the advertising-supported
free music streaming model. Advertising- supported music provides more listening options for Internet users and gives online advertisers a powerful marketing platform.” said Robin Li, Baidu’s Chairman and CEO.
Related posts:
- Baidu Unveils Blog Search Engine
- Baidu to enter Chinese e-commerce market
- imeem and Nettwerk Music Group announces marketing partnership
- Universal Music Group strikes music streaming agreement with imeem
- Google still behind Baidu in China
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Another step in the right direction. Advertising supported music is covered in detail at the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/
By Marc Cohen on July 5, 2007 8:51 am