Baidu.com, Inc., the leading Chinese language Internet search provider, and Rock Music Group (RMG), an independent Chinese language record label, announced that they have established a partnership to provide an advertising-supported online music streaming service.

According to the related agreement, a selection of Chinese language music from RMG’s repertoire will be made legally available for streaming at no charge to all users of Baidu. Internet advertising will be displayed while users listen to music licensed under the agreement. The two companies will share revenue generated from the advertising and will continue to work together to explore new opportunities in advertising-supported online music distribution.

“This partnership with RMG, the world’s leading Chinese language record label, reflects growing industry recognition of the advertising-supported
free music streaming model. Advertising- supported music provides more listening options for Internet users and gives online advertisers a powerful marketing platform.” said Robin Li, Baidu’s Chairman and CEO.

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