Balihoo, advertising industry’s vertical search engine, launches beta
Balihoo, developer of the advertising industry’s first and only vertical search engine for advertising media, announced that it has launched a broad Beta Program involving a group of companies representing more than $25 billion in U.S. media spending annually. Participants in the program include media buying firms, advertising agencies and major national advertisers.
The Balihoo search engine enables advertisers and agencies to search for media properties that are most relevant to their advertising campaigns, gather and analyze information about those properties, and interact with media owners to build and execute media plans. Balihoo works across geographies and on any media type including TV, radio, print, interactive and out-of-home.
Additional participants will be invited into the beta program as they sign-up on the Balihoo website. “Input from participants in our recently concluded demo trial stage indicates that Balihoo will provide significant time and cost savings to the media buying and planning community,” said Pete Gombert, Balihoo’s chief executive officer.
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By Balihoo, advertising industry’s vertical search engine, launches beta »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech on June 19, 2007 5:31 pm
Shane Vaughan here, VP of Marketing for Balihoo. Thanks for picking up the info on our Beta Program, we’re very excited to get our product into the hands of customers!
Shane
By Shane Vaughan on June 19, 2007 5:43 pm