The BBC and Adobe Systems Incorporated announced a strategic relationship around the delivery of web video. By adopting Adobe Flash Player software, the BBC will make its free BBC iPlayer available as a streaming service across Macintosh and Linux, as well as Windows, by the end of the year. The strategic relationship will also allow the BBC to provide a single consistent user experience for the majority of streamed video and audio content on www.bbc.co.uk.

The BBC iPlayer on-demand streaming service will complement the download service currently available. This non-exclusive relationship is part of the BBC’s strategy to reinvent and make all its rich-media content is accessible to the widest audience possible.

BBC iPlayer will have its marketing launch during the holiday season when it will offer downloading and streaming services, as well as radio options. The service currently enables viewers to download and view around 400 hours of television programs from the last seven days and store for up to 30 days. BBC iPlayer is only available to UK audiences and cannot be accessed outside the country.

Related posts:

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3. Adobe, Time Warner companies form new media alliance
4. CCTV.com, Adobe ink deal to bring 2008 Olympics to online viewers in China
5. AOL’s Platform-A enters strategic partnership with FreeCreditReport.com

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