The New Stuff

BBC iPlayer launches

bbc.jpgBBC, one of the biggest broadcasting corporations in the world, has launched to the general public its own on-demand TV service, BBC iPlayer.

This new service allows viewers to download programs for the last 7 days and will have the opportunity watch them for up to 30 days. Once watched, these programs will be automatically deleted.

However, it is still in its beta phase and full marketing is slated in autumn. Interested viewers need to register at the site to get invitations.

“It’s a revolutionary service which offers audiences more value, because from now on they never have to miss out on their favourite programmes – or those that they didn’t previously have the opportunity to try,” said Jana Bennett, Director of BBC Vision.

BBC iPlayer is far more than a standalone application. Later this year, it will become widely accessible across, as well as via links from YouTube and a number of other potential distribution partners. These potential partners include MSN,, AOL, Tiscali, Yahoo!, MySpace, Blinkx and Bebo.

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