The New Stuff

BBC to broadcast in Second Life

secondlife.jpgThe BBC is set to broadcast its first ever full program in a virtual world this Friday. Virtual World, Real Millions will be shown simultaneously on BBC2 and at the Rivers Run Red Cinema in Second Life on June 1 at 7pm GMT.

The program looks at the growth of virtual worlds, wth Philip Rosedale, creator of Second Life providing commentary. It also features interviews with marketing company Rivers Run Red, which has amassed a multi-million pound turnover by trading inside virtual worlds, and the team behind Reebok’s virtual stores.

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