Belo and Mochila announce strategic partnership
Belo Corp. and Mochila, Inc. announced today a strategic partnership whereby Belo will become a premier content syndication partner in the Mochila marketplace. In addition, Belo has made an investment in Mochila to help drive Mochila’s future growth.
Mochila is a global online media marketplace for text, video and photo content for publishers, editors, content creators and advertisers. Belo, one of the nation’s largest media companies, will now offer its local content for syndication and distribution via the Mochila marketplace. This will create a new opportunity to monetize and expand the reach of Belo’s high quality content. Mochila’s marketplace offers millions of articles, photos and videos from some of the largest, most-recognized media brands in the world. Through the partnership, Mochila is expected to expand its content inventory and enables Belo to deepen user engagement on its online properties.
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[...] Belo partnered with a site called Mochila to syndicate and distribute its content. Mochila looks sort of interesting, but I’m not sure how newspapers could use it. [...]
By Wednesday 9-26 links | News Videographer on September 26, 2007 9:30 am