blinkx announced that it has partnered with Utarget, the leading UK online video advertising network, to place video advertising around its video content for UK audiences. Utarget will focus on monetizing blinkx’s video inventory.

Utarget launched the UK’s first video advertising network, UtargetTV, in June 2006. It has grown the network to more than 125 sites and delivered 9.6 million video ads in August 2007 including major TV-advertiser brands such as Coke, Halifax, Shell and Smirnoff.

“blinkx is leading the way in developing options for content owners to monetize and manage their output,” explained Suranga Chandratillake, founder and CEO of blinkx. “Working with Utarget offers our partners the simplest way of getting in touch with the right advertisers.”

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