PRWeb, an online press release distribution newswire and a Vocus company, announced the launch of “BlogThis,” a new social media tool enabling bloggers to easily post and comment on PRWeb press releases in their blogs.

Part of PRWeb’s growing social media toolset, “BlogThis” leverages the growing influence of Web 2.0 technologies to provide additional online visibility for PRWeb press releases. Bloggers can link their PRWeb account to their personal blog, providing a shortcut to post commentary on PRWeb news releases to their blog.

“As blogs and other social media grow in importance to public relations professionals and marketers, PRWeb continues to pioneer new methods to enhance the online visibility of our customers’ press releases,” said Joel Baker, PRWeb’s President and COO. “BlogThis increases the interaction between social media and our customers, facilitating the process for bloggers and increasing the potential coverage for our customers’ press releases within the social media world.”