BOOMj.com, Inc. has selected DoubleClick’s DART for Publishers (DFP) ad management platform. BOOMj will work with DoubleClick to provide an advanced and effective solution for delivering and managing online advertising inventory.

BOOMj offers adults over the age of 35 social networking, online shopping, travel deals, video programming, headline news and focused content in: health, finance, politics, lifestyle, and entertainment. Members are provided with multiple tools to enhance both their personal and professional life.

DFP is a hosted, enterprise class solution that will enable BOOMj to manage, serve, and report on ads through DoubleClick’s central servers, reducing infrastructure costs and increasing revenues. DFP offers detailed inventory forecasting, an efficient trafficking workflow, a query tool for comprehensive reporting, rich media automation, and reliability and scalability.

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