Be-Bratz.com, a dynamic new Bratz fashion doll line and web-based community developed by MGA Entertainment, debuts in beta format. Be-Bratz.com combines creativity, communication, music, great games and hip fashion into one stylish online world where girls ages 6 and up can safely explore and interact either by themselves or with other Be-Bratz.com users.

“Be-Bratz.com™ is an immersive virtual world that extends the immensely popular Bratz brand into the online space through stimulating activities, a highly personalized ‘MyPage,’ a customizable 3-D room, and fun, safe communication tools. The online experience is ubiquitous in play patterns of today’s young girls, so this connection between doll and web is a natural for MGA, especially given the success of our past toy/web initiatives,” said Isaac Larian, CEO of MGA Entertainment.

Be-Bratz.com is accessible only with a special glam necklace that comes packaged with one of three new Bratz fashion dolls. The necklace doubles as a USB key that unlocks the virtually stunning Be-Bratz.com world. Once there, you’ll create your very own Bratz character and customize your ‘MyPage’ to fit your own personal style. Then, pick a dazzlin’ background, choose your favorite music, and take the quiz to reveal your Bratz personality… now you’re ready to hit the salon, design the hottest fashions, earn points in the Game Zone, and so much more! The Be-Bratz.com virtual world is always expanding and will be adding new and exciting features every month. Outfitted with the necessary components for parents to feel secure knowing that Be-Bratz.com is being monitored for safety, users can text message each other on the site, with live chat coming later this year.

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