Brightcove, Inc. announced the launch of its UK operations and the opening of an office in central London to manage the company’s growing business in the region. The Brightcove Internet TV service is already in use by the world’s leading media owners, publishers and advertisers, and the company’s expansion into Europe opens up new opportunities in the region to grow audiences and develop new revenues using video content online.

“The Internet is changing the way video content is distributed and this has a direct impact for mainstream media companies looking for new opportunities to grow audiences as well as opening up new revenue streams for both media owners and advertisers. Bringing our multi-layered approach to Internet TV to Europe gives media owners in the region the highest degree of choice and control over the distribution and monetization of their Internet video content,” said Jeremy Allaire, chairman and chief executive officer, Brightcove.

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