Online video company Brightcove is no longer interested in user-generated videos.

Starting December 18, end-users are no longer allowed to upload and share personal video clips on Brightcove.tv.

Although UG contents generate about 8 million unique visitors monthly, Brightcove CEO Jeremy Allaire stated in his blog post that they will focus their limited resources in serving their media business partners like HBO, The New York Times, National Geographic, Discovery Channel, Fox Entertainment, and many more.

Together, these professional videos deliver more than 120 million unique visitors monthly. Currently, there are more than 4,000 commercial media publishers using the Brightcove platform.

Brightcove.tv will soon host the professional business videos for its media partners.

This is a good decision on the part of Brightcove. Fighting big players like YouTube is an utter waste of resources and will likely fail. Targeting a niche like customized professional videos for different businesses is a safe and profitable path.

Related posts:

1. Clearspring, Brightcove partner for online video distribution
2. Brightcove releases new video platform
3. Brightcove and Glam Media partner to offer video distribution and monetization via GlamTV
4. Brightcove supports Google’s contextual ad for video
5. Brightcove expands globally with customers in Japan

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