Brightcove Inc. today launched a new service for delivering broadcast-quality Internet TV. Extending their widely adopted Internet TV platform, the new service, Brightcove Show, will give content publishers the ability to deliver instant-on, broadcast-quality streaming video to their viewers using Adobe Flash Player technology.

It also takes advantage of content delivery acceleration technology from BitTorrent, to enable full-screen video playback of broadcast-quality content streamed through the Internet.

Unlike other broadcast-quality Internet video services, Brightcove Show lets content publishers deliver high-quality, full-length video through their own websites without having to give up their direct relationship with their viewers or participate in an aggregated service or player.

The new service promises to offer new monetization opportunities for content publishers with players that support new conventions for incorporating sponsorship messages, mid-roll video and interactive advertising into the long-form video and full-screen viewing experience.

Brightcove Show is available now through a pilot program to selected customers. The company said they plan to launch the product for general availability in 2008.

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