BrightRoll, Inc. has secured $5 million in Series B funding from Adams Street Capital, KPG Ventures and, existing investor, TRUE Ventures. This brings the company’s total venture funding to $6 million since it launched in July 2006.

BrightRoll helps leading agencies, representing brands such as Walmart, Hewlett-Packard and Sony Pictures, launch and scale video campaigns across the industry’s leading publishers. The one-year-old start-up will use the capital to continue to grow its agency and publisher relationships, as well as accelerate product development.

BrightRoll can execute video campaigns across more than 50% of the top 100 online media properties in the United States. The average BrightRoll
video campaign reaches over 50 million unique users over a six week period. BrightRoll is built entirely on proprietary video ad serving, targeting and optimization technology. To date, BrightRoll has served over 1 billion advertisements on over 100 publisher sites.

Related posts:

1. YuMe secures $9 million funding
2. Greystripe secures $5.5 million new funding to unify online and mobile ads as one solution
3. PlaySpan secures $16.8 million in Series B funding; To expand in Europe and Asia
4. PlaySpan Secures $6.5 million funding for in-game commerce network
5. Invoke Solutions secures $7 million in funding