Burger King extends gaming presence with entry to mobile entertainment
Burger King Corp. announced a licensing arrangement with Mobliss Inc. to create downloadable cell phone games featuring branded content, including the King.
The initial game currently in development will feature players vying for the role of the King’s protégé by facing challenges and progressing in the virtual world of a Burger King-themed city. As various tasks are completed successfully, points are earned, advanced levels are unlocked and gamers face more difficult challenges. The result is a unique gaming experience enhanced by the peer-to-peer interaction of the community.
Burger King Corp. plans to promote the games through in-restaurant signage and packaging. Customers will send a text message to download and purchase the games. The games are scheduled to launch in spring 2008. Mobliss has direct publishing agreements with national carriers, including Sprint, AT&T, U.S. Cellular, Verizon, Alltel and T-Mobile.
Burger King Corp. has a history in gaming, including the development of three branded XBOX games: “Pocketbike Racer,” “Big Bumpin’,” and “Sneak King,” as well as the integration of Burger King branded content into top-selling video games like “Fight Night,” “Need For Speed” and “NFL Street.”
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[...] unknown wrote an interesting post today onHere’s a quick excerptBurger King Corp. plans to promote the games through in-restaurant signage and packaging. Customers will send a text message to download and purchase the games. The games are scheduled to launch in spring 2008. … [...]
By Video Games » Burger King extends gaming presence with entry to mobile entertainment on October 8, 2007 9:29 am
[...] King will be creating downloadable cell phone [...]
By So Good Blog/News Round-Up 10/9 | So Good on October 9, 2007 1:36 pm