Business.com, currently a search engine used to find business-related information, is now in auction block and is expected to be sold between $300-400 million.
Among the big companies who are expected to bid are media giants Dow Jones & Co. (publisher of The Wall Street Journal), and New York Times. As of the present, both companies are not giving comments. Entrepreneurs Jake Winebaum and Sky Dayton were known to have bought business.com in 1999 for $7.5 million, making the record for being the highest priced domain at the time.
With over 6 million unique visits per month, Business.com runs a search engine, web directory and pay-per-click advertising network.