CBS desperately wants to be in the new media sphere
Leslie Moonves, the CEO of CBS (you know, where David Letterman is) spoke about the company’s plans for strengthening their position. Apart from a Star Trek destination in popular online world Second Life, CBS will also air YouTube content before the Super Bowl.
In a campaign called “15 Seconds,” CBS will run a short video made by a Youtube user before the Super Bowl football game on Feb. 4, Moonves said yesterday at the Consumer Electronics Show in Las Vegas. Youtube will host a contest to broadcast at least one user video on CBS each quarter.
The program is part of an effort by Moonves to link CBS with new media companies such as Youtube in the minds of viewers. CBS already sells TV episodes on Google, the most-used Internet search engine, distributes programs on Apple Computer Inc.’s iTunes and streams ad-supported episodes on company Web sites.
Bloomberg has the whole story, and some other things that Moonves spoke about to further strengthen CBS.
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