CBS Corporation announced that it will “light up” midtown Manhattan with the creation of the “CBS Mobile Zone,” a wireless high-speed network enabling New Yorkers with Wi-Fi-enabled cell phones, laptops or other devices to access the Internet for free, and make voice over internet (VOI) calls. The Wi-Fi HotZone will be fully operational on by month’s end with a footprint of more than 20 city blocks from Times Square to Central Park South and from 6th Avenue to 8th Avenue. This initiative is part of a 6-month pilot program with the Metropolitan Transportation Authority and New York City Transit to test the potential communications capabilities of Wi-Fi technology.

New Yorkers who access the “CBS Mobile Zone,” will be greeted by an ad-supported homepage that includes hyperlocal content such as breaking local and national news, sports highlights, weather reports, music discovery, wallpapers, ringtones, maps, a social network and the ability to search for nearby restaurants, shops and entertainment complete with geographically- targeted community reviews. Citi and Salesgenie.com have signed on to be early sponsors of the Wi-Fi HotZone.

The “CBS Mobile Zone,” will be powered by CBS Outdoor billboards and MTA New York City Transit-owned urban panels located above select subway station entrances that have been fitted with transmitters in a joint initiative between CBS Interactive and CBS Outdoor. In addition, many local businesses will be offered free routers allowing companies and patrons to tap into the “CBS Mobile Zone” from indoors.

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