Keep A Child Alive, a charitable organization that gets anti-retroviral treatment to children infected with AIDS in Africa, is auctioning the first iPhone on eBay along with 2 Jawbone Bluetooth headsets, 2 round-trip domestic plane tickets and 2 VIP passes to the Black Ball. The iPhone will be personalized with a celebrity voice mail recording and presented by Alicia Keys at the organization’s Black Ball honoring Bono on October 25th in New York City.

Supporters of Keep A Child Alive took advantage of the wildly hyped iPhone launch by standing in line for 4 days and communicating the charity’s grassroots mission to New Yorkers and media from around the world. At 6 pm on Friday, June 29th, Spike Lee, renowned director, producer, writer and actor, joined Keep A Child Alive volunteers at Apple’s Soho location to purchase the first iPhone.

“We’re thrilled to see this is the most expensive iPhone on eBay,” said Elizabeth Santiso, VP at Keep A Child Alive. “It’s an unbelievable experience that we’re offering – not only does the highest bidder get the first iPhone sold, but it will be personalized for them and he/she gets to meet Alicia Keys at the Black Ball.”

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