Chicago Tribune gets local with Triblocal
The Chicago Tribune announced the introduction of Triblocal, a local community publishing service in two portions of Chicago’s western and southwestern suburbs. Beginning today on triblocal.com, community contributors have the ability to post stories, photos and events about their hometowns and comment on postings from other contributors.
Content and photos from the site will be used to develop a print publication that will debut later this year and be distributed with the Chicago Tribune in those communities. Triblocal editorial staff will provide enhanced coverage of these communities both online and in print.
“We’re constantly working to better serve the changing needs of our readers and their communities,” said Owen Youngman, senior vice president/strategy and development of Chicago Tribune Company. “Triblocal is designed to meet the needs of a growing population who want to share news and information that’s truly relevant to their lives, while also delivering a vital, engaged audience to advertisers.”
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- Chicago-centric video site launches
- Tribune creates online entertainment news bureau
- Chicagotribune.com relaunches
This sounds similar to what the Minneapolis Star Tribune has done with http://www.vita.mn
They chose to focus more on concert and restaurant related content for that site (and associated print weekly), but it could work for anything that interests the community.
By Ed Kohler on April 27, 2007 3:01 pm