China.com, a leading Internet services provider in China and a Hong Kong listed subsidiary of CDC Corporation announced that it has formed a strategic partnership with SouFun, one of China’s leading real estate websites.

Under the terms of the agreement, SouFun will purchase exclusive rights for one year to sell advertisements on the real estate channel of China.com and organize marketing events for advertisers across China. SouFun also has the option to extend the contract beyond the initial one-year term. As part of the strategic partnership, the two companies will leverage their extensive resources to promote and support their services with the mutual goal of increasing brand equity for both companies.

SouFun is a 51% owned company of Telstra, Australia’s leading telecommunications and information services company. SouFun.com claims to be China’s number one real estate website and one of the world’s top 100 online destinations with over 44 million user visits and 1.3 billion page views each month. SouFun has one of China’s most comprehensive databases of new and pre-owned homes, homes to rent, and home furnishings and fittings information.

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