Circuit City gets social for the holiday season with Pluck
Circuit City Stores, Inc. is using technology from Pluck to power its new CityCenter Community, a social-shopping destination on CircuitCity.com filled with people sharing their questions, photos, ideas and preferences on the best in home entertainment, computers and electronics.
Using collaborative technologies from Pluck, CityCenter enables customers to interact directly with each other and Circuit City associates when considering complex purchases, such as flat panel televisions and computers. It has already attracted thousands of customers interested in everything from home theater and music to computers and photography. Circuit City uses the site to monitor customer demand, uncover common product support issues, and engage with customers through photo contests and special promotions.
Related posts:
- Circuit City teams up with Napster for new digital music service
- It’s closing time for 155 Circuit City stores
- Circuit City allows Blockbuster to conduct due diligence
- Blockbuster wants to buy Circuit City
- Pluck provides social media for Film.com, RollingStone.com
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By awaycamp » Blog Archive » Circuit City gets social for the holiday season with Pluck on November 21, 2007 7:17 pm