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Citysearch forged a strategic partnership with MerchantCircle. The deal represents Citysearch’s continued strategy to expand its footprint in local search and allows MerchantCircle to dramatically further its mission of bringing local business owners closer to customers. Terms of the transaction were not disclosed.

Through the deal, Citysearch will accelerate its growth by leveraging MerchantCircle’s scalable and fully automated platform for acquiring and engaging local merchants and distributing local content. MerchantCircle has successfully engaged over 300,000 proactive merchants to build out their profile page, upload photos, create coupons, and interact with millions of local customers online. Citysearch has the opportunity to tap into this large community of registered local merchants and paying customers.

In turn, MerchantCircle will have access to Citysearch’s millions of local businesses nationwide, and integrate the company’s Pay-For-Performance local advertising engine. MerchantCircle will also tap into Citysearch and Insider Pages’ vast databases of editorial content, user reviews, and merchant videos.

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