comScore, Inc., a leader in measuring the digital world, today announced the introduction of comScore Ad Metrix Publisher, a new service that provides critical insight into the online advertising landscape by reporting where display ads are actually viewed across the Internet and the characteristics of the people who are exposed to them. Ad Metrix Publisher captures all types of display advertising, including static and rich media/interactive ads, for the U.S. market.

“comScore Ad Metrix Publisher, the inaugural service from our Ad Metrix product suite, is the first online advertising measurement service to accurately account for the number of ads displayed and tie those views to actual web users,” said Alistair Sutcliffe, vice president of comScore Advertising Solutions. “Understanding the reach, frequency and audience composition for an online advertising plan is vital information for any media planner. Ad Metrix provides the tools for optimizing the placement of online ad dollars, thereby fulfilling the promise of the Internet to deliver greater media accountability.”

comScore Ad Metrix Publisher reports on: Ad impressions and reach for sites with display advertising; Who is reached with these impressions via reach/frequency and GRP reporting for individual sites; and How impression and share trends change over time.

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