comScore, a leader in measuring the digital world, has launched comScore qSearch 2.0, the second generation of search measurement.

Given that search is a becoming a more ubiquitous activity across the Web, comScore is expanding the market view of the search universe to encompass other searches that occur on the Internet.

Aside from monitoring the major search engines like Google, Yahoo!, and Microsoft sites, comScore will also provide vertical search locations such as Expedia in travel, Amazon and eBay for retail. It will also analyze the top 50 properties worldwide where search activity is observed, which includes sites such as MySpace, Baidu, and Naver.

“With the continued evolution of the search market, it has become clear there is a need to expand the way we think about search. qSearch 2.0 gives the most comprehensive and accurate view of the entire search market by including all forms of search that are being monetized currently or could be monetized in the future,” said James Lamberti, comScore senior vice president of search solutions.

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