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comScore releases Web analysis for September

comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at top online properties for September 2007 from its comScore Media Metrix service. Here are some highlights from this report:

The politics category surged 17 percent in September, attracting 8.4 million visitors and ranking as the top-gaining category for the month. Two political controversies also helped fuel interest in the category – Idaho Sen. Larry Craig’s airport sex scandal and MoveOn.org’s controversial “General Betray Us” ad in the New York Times.

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With September marking the beginning of football season in the United States, the sports category experienced an 8-percent increase to nearly 80 million visitors.

Retail food jumped 14 percent to 13.7 million visitors, led by Papajohnsonline.com with 1.6 million visitors (up 4 percent), which likely saw a boost from football season.

In terms of top 50 properties, Wikipedia Sites and New York Times Digital each gain one spot in the rankings, capturing positions eight and 10, respectively.

[Read more]

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