comScore announced the launch of comScore Widget Metrix, a new service to track the usage of widgets across the Web. comScore currently tracks Web widgets, which are data files that can be embedded into a site’s HTML code and are typically displayed in a small viewing pane on the site. They are most often used to display customized or personalized content on a Web site, such as to share photos or music recommendations, and are commonly found on blogs, social networking sites and other personalized pages.

“The recent explosion of user-generated content has helped create a worldwide marketplace for widgets,” said Linda Boland Abraham, executive vice president at comScore. “comScore is excited to be providing measurement for this developing content medium.”

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