Consumers to spend less this holiday
Although the latest report on U.S. retail e-commerce is positive, a new study conducted by Q Interactive reveals that more than 40 percent of consumers plan to spend less on holiday gifts than they did last year.
Among the 3,500 surveyed consumers, 45 percent intend to spend the same amount and only around 15 percent plan to increase their spending from last holiday season.
Of those who will spend less on holiday gifts, the 52 percent indicated the primary reason is they are “earning less money” and “have more expenses” this year. Other reasons for not spending as much this year include: “high gas prices” (11percent); “worried about the economy” (11 percent); and a feeling that “the holiday has become too commercial” (13 percent).
Even if nearly 80 percent of consumers report they will buy most their gifts at brick-and-mortar retailers, the Internet will still play a key role, however, as nearly 59 percent of consumers will research at least some of their gifts online and 19 percent will research all of their gifts online before purchasing them at an offline store.
Related posts:
- Online consumers will be in for a challenging holiday season
- 2007 Online holiday retail sales to hit $33 billion
- Online holiday spending remains strong
- U.S. online holiday shopping off to a good start
- US holiday online retail sales to exceed $39 billion this year– JupiterResearch
Do you like this article? Submit it to Blogosphere News!
[...] Read more studies about holiday shopping here: Majority of online shoppers will not buy toys made in China Consumers to spend less this holiday [...]
By Online holiday spending remains strong | 901am on November 20, 2007 6:22 pm
[...] though a recent survey has revealed that 40% of consumers plan to spend less on holiday gifts, the actual results of [...]
By U.S. online holiday shopping off to a good start | 901am on November 26, 2007 10:54 am